Welcome to high camp

The air is thin at this altitude and the margin for error small. You are out on a limb, no turning back but the view is great! You have a short time to refine your ideas before the final test: 14-16 March 2008 - Summit day.

coLAB showcase event at The Outdoors Show

coLAB goes unplugged for 3 days in an integrated design showcase. Each competitor will have their own booth where they can show off their idea to a super critical public. You may think yours is the best idea since sliced bread, but is anyone going to buy it? The more complete your idea and the stronger your marketing angle the better your chance of persuading people it is a good one. Remember outdoor folk are tactile and practical, they like to have something they can see and touch, a working prototype is ideal.

Requirements

In addition to the materials you have already provided you will have the opportunity to provide:

• Prototype - an object for people to see and touch
• High Res Images - for display on your stand
• Sketchbook - demonstrate your design process with visitors
• DVD - a looping video to show your idea in action

The Award

The public will vote over the 3 days of the show and the winner selected.

Key Dates

Presentation of proposals at The Outdoors Show: 14-16 March
Judgment day: 16 March

Alpkit.com National Innovation Award in association with:

coLAB 08 | Brief | Rules | News

coLAB08 will be a showcase event at The Outdoors Show 2008 where you will get the chance to show your vision of outdoor products.