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The design is for a drink cup that can be held upside down or shaken - all while keeping the liquid inside - and yet you can drink from it easily - just like an open cup.
All of this while not looking like it’s been designed for babies - remembering that current no-spill cups tend to have a nib on them and are designed for babies and toddlers.
The idea came from looking at dry storage containers currently available for things like flour, coffee, sugar - and applying it to liquids.

Image I

Image II
No video has been submitted with this project.
The design has patent pending and is also a registered design in Europe and the US.
We are a small product design consultancy dealing primarily with consulting work, but we also like to spend a bit of time developing good designs in-house.
I dotn quite see where the water comeas out either?? Someme please explain…
Hi guys,
yes, sorry, should have explained that one better!
The water comes out along the rim of the cup. Essentially a silicon gasket sits on the ridge of the rim preventing liquid from coming out. however a sucking action will lift the silicon and therefore release the liquid!
I hope this helps.
Best, Max
Are you talking about the Amadeus Active Rim Cup? Great, if you designed it becasue I was looking to buy more of them. Otherwise, someone got there first
The Amadeus Active Rim Cup was developed from my original concept I created back in 1998 before I joined them. I’m no longer with the company that developed the cup, as I got nothing for my idea. The 360 does work like the one described in this link, so be carful they are ruthless at protecting their stuff.
Hi, I am a therapist and am looking for a cup like this for one of my patients. Where can I find them?
Hi Laura,
You can get it from Tesco, Boots and ASDA if you are in the UK.
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This may seem a really stupid question but how does the water come out? (i.e when you want a drink)