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A piece of foam is not very interesting in itself, it serves a practical purpose ensuring your safety and is best left that way. Fortunately there is more you can do with a shell so we stuck our necks out and made some red shells.
The first Phud was Tomato, then we introduced Tarmac but your appetite was insatiable so they were followed by Deepwater, Rocket and Jaffa. One mat in 5 colours. Woomf followed in the same vein, choice was good and the boulder fields were alive with colour.
Two years ago we thought we would have a bit of fun and introduced very limited edition Zebra and Giraffe Woomfs. They became known as the Blings and sold out quickly, but we never had enough material to continue producing them, anyway they would not have been half as unique if we had of! Since then we have been thinking how we can do something even more unique, and those of you with more time on your hands than you should have may have already seen our Mutts Nuts pad, bigger than Phud but more importantly a pad printed on demand via a digital printing process.
Make no mistake, it wasn't cheap and it took a few days but it proved the concept was feasible. The obvious next step was to increase the volume, get an idea of price per mat and the logistics of offering such a product to our customers. Such a tailored process would only be feasible if the mats were made and printed in the UK, the Woomf fitted that criteria and used less fabric so it was an ideal candidate for the trial.The ultimate goal is to print your designs on our mats, we do not expect the mats to come in cheap, our initial estimates show that such a mat would work out about £100 - £120. There are several things we could do to manage the overall cost such as printing many designs in a batch, so to trial the concept we have put together an exclusive coLAB collection of Limited Edition Woomfs.
We have a limited number of designs available for the special price of £70. These are available on general release through our online shop.
Comments
Hi there guys just wanted to say thanks for a cracking pad, i purchased the Test Card design LE Woomf and it had a fair few outings up in Aberdeenshire and also a wee trip to Ullapool.
Its drawn some attention and has resulted in a new friendship with a like minded nomad boulderer up North.
But basically thanks for your help and keep up the good work.
Cheers Jamie
Last week-end we validated the woomf (at least the Pat one) for use at Fontainebleau
http://www.pofroad.com/blog/node/1251
The upper foam is a little bit harder than the phud one, it’s quite efficient
hmm it wasn’t something we’d really thought of for this coLab project, but there’s no reason why we couldn’t just sell the shell if people want different skins for their woomf. Would this be of interest to people? Depending on how many people would be interested would dictate whether we could do a run and keep the cost low enough.
Like the test card design, it’ll brighten up our scottish crags for a better view of the landing - can we get the covers separate for existing woomf’s?
How about a competition for artork of designs - you get 1000 great designs, top 3 get free pad and the pride of their designs being used and seen on evry UK crag ??
or perhaps a freebie for such a great idea .. i recon an image of a spring or even a target with a big X across it ..
Thanks for the le woomf mat its great very andy warholesque in design. I am very pleased with the materials used as they are very hardwearing and adds to the quality of the mat. If i were to buy this mat i would be willing to spend around £90-100. I have attached some photos of me using it at burbage north. Thanks again. http://www.alpkit.com/scrapbook/image_full/380/
David (Cliffhanger Le Woomf winner)
Le Woomf is available now from our shop!
mmmm cheese!
they all look great thought.
o yeah, and alpkit is amazing!
Mr Broo has enough cheese already- can he take any more cheese??
From time to time we may have a shorter than normal production run or simply want to try out something new. In such cases we launch the product under the coLAB branding, usually at a very tempting price in exchange for your feedback. No membership is needed, just use the product and leave your comments on our website.
Nice looking pads. If the gutter between the foam (in the middle) was angled it would give a much better landing.